Sunday, January 26, 2020

Socio-economic Factors and Postnatal Depression Relationship

Socio-economic Factors and Postnatal Depression Relationship (a) Objectives of the project and any related information The aim of his project is to study the relationship of socio-economic factors with postnatal depression in Spanish mothers. This will be done both at individual and area–based level. The main hypothesis of the research is that unemployed mothers, with low education and low income have higher risk of developing postpartum depression. Besides a geographical comparison among four different areas within the Spanish cities of Barcelona, Bilbao, Madrid and Seville will be done. An area-based deprivation index will be used for testing the complementary second hypothesis of the study which is that the communities more deprived have higher prevalence of postpartum depression than the less deprived ones. (b) Work which has led up to the project Postpartum depression is one the most common disorders suffered from mothers within the first 12 months after childbirth. Several studies places its average prevalence around 10-15% (24) and needs to be considered as a public health problem that can affect, besides to the mother and to her environment, to the emotional development and well-being of the children. Postpartum depressions also needs to be differenced from the baby-blues and the puerperal psychosis, a more severe type of depression. The baby blues is mainly caused for the hormonal alterations and, although might have the same impact on the mood as a depression, the symptoms normally disappear within two weeks after giving birth without any treatment. The puerperal psychosis affects on average to a 0.1 – 0.2 % (24) of mothers and hospitalisation is usually required. The postpartum depression and can last several weeks or months and, if not treated, can lead to a chronic recurrent depression. The most common symptoms of the postpartum depression are sadness, emptiness, exhaustion, low energy, feeling incapable of taking care of the baby, guiltiness. The signs are similar to any other depression disorder, but with a special focus on the life changes and relationship with the new born. Regarding the causes of the there are many research that have studied the predictors or risk factors for developing a postpartum depression, and based on two existing literature reviews on the topic (22) (24) the main predictors of postpartum depression could be categorised as follows: Physical and biological factors: poor physical health, negative body image and bodyweight. Psychological factors: antenatal depression, previous psychiatric illness and childcare stress. Social factors: low education level, low income, unemployment and social support. This study will focus on the social factors and within them, the ones related to the socioeconomic status: education level, income and employment. They can lead to unequal rates in postpartum depression that, as socially determined, could be avoidable. In the past the relationship of socioeconomic status and depression has been underlined in many studies worldwide (10) (18) (22) but in the particular case of Spain no research that take into account these factors and their impact in postnatal depression prevalence have been found. Spain is one of the European countries that is suffering the most consequences of the global recession that begun in 2007. The economic crisis is having dramatic impact in the labour market, public sector and therefore in population lives. The socioeconomic status is related with higher psychiatric morbidity, but in an economic crisis context, because of the additional uncertainty about the future, the mental health of the population tends to get worse. There are already studies taking place in Spain that are founding increases in mental health problems since 2007, especially in families that are experiencing unemployment (17). The current unemployment rate in Spain is 23.2% raising until 24.3% in case of women versus 22.2% in men and up to 50.7% in population younger than 25 years old (14). But these rates are not equally geographically distributed. There are Spanish regions that because of their past productive framework are suffering bigger economic struggles. As said above no studies that relate postnatal depression and socioeconomic factors in Spain are known, that is why this research will test the association between socioeconomic status and postnatal depression at the individual level and then will compare with Spanish areas with unequal deprivation indexes. On top of this there are studies that encourage to use both the area deprivation index and individual socioeconomic status, as these two measures make independent contributions to the health outcome (28). Although the results of this study will not be able to be compared with past records on postpartum depression this could be a starting point for further studies of the impact of the crisis on the mothers’ mental health and about its geographical disparities. (c) Study design and methods to be used in investigating this problem and potential limitations Design A longitudinal cohort study will be conducted for this research. Because of the nature of the outcome this is the most appropriate type. The onset of the postpartum depression is within 12 months after birth, and the longer periods of evaluation will predict higher prevalence (24). A single point of collection of data would minimise therefore the results. Study population and sample Pregnant women that are 18 years old or older and who are registered in the Spanish maternity services and live in Barcelona, Bilbao, Madrid or Seville will be invited to participate in the study The exclusion criteria will be individuals with psychiatric illness in the previous year. The sample size was calculated based on equivalent measures found in existing literature regarding the socioeconomic individual exposures (income, employment status and education) (LITERATURE) and in an area-based deprivation index and their association either with postnatal depression or similar outcomes. The desired power of the sample (90%), the potential non-responders and the loss over the course of the follow up was also considered in the calculations. The area-based deprivation index that will be used in this study was created in 2001 in Spain (8) in order to identify the socioeconomic conditions of the measured areas. The information needed for feeding the index is available in the National Census Institute (INE) and could be updated with the data of 2014. This index allows to identify the more disadvantaged areas within a city. Although it was associated in its origin with rates of mortality, it was created with the aim of studying wider range of social inequalities in health in Spain. This area-based deprivation index is created from the following socioeconomic indicators: manual workers, unemployment, temporary workers, total low education, and youth low education. The geographical units for the composition of the index are the census tracts of the cities of Barcelona, Bilbao, Madrid and Seville. (2.358 in Madrid, 1.491 in Barcelona, 510 in Seville y 288 in Bilbao). The index will be divided in 4 quartiles from the more deprived to less deprived measure. In each city one census tract for each quartile will be selected. The sample will be selected through multi-stage cluster sampling. The census tract will be the primary sample unit. Then sample of individuals will be selected from a primary care centres where pregnant women living in each one of the tract are registered. Four primary centres in each city will be selected. SAMPLE SIZE   THE POPULATION BETTER DEFINED Data collection Spain has a universal health system, everyone has the right and free access to it. When a women becomes pregnant it is registered and monitored by her assigned general practitioner, gynaecologist and paediatric medical doctors, during and after her pregnancy, in the primary care centre of her neighbourhood. Every pregnant women in the centres selected will be invited to participate in the study, with the exclusion criteria of women who had any psychiatric disorder in the previous year. They will be informed about the study in their first visit to their GP and appointments for filling in the questionnaires during their next visit and during pregnancy will be planned. 3 questionnaires will be used during the 4 interviews scheduled. During pregnancy: Baseline questionnaire with socio-demographic questions, employment status and type, income, education, marital status, number of children and address of residence. Three months after delivery: Social support questionnaire and the Edinburgh Postnatal Depression Scale questionnaire Six months and twelve months after delivery: Edinburgh Postnatal Depression Scale questionnaire All the questionnaire will be self-reported. The Edinburgh Postnatal Depression Scale is a 10 items questionnaire used to screen postpartum depression. The validated Spanish version will be used (9) The social support questionnaire is the Spanish abbreviated version (6 items versus 19) of the MOS Social Support Survey (23). Statistical analysis The main outcome of the study is postpartum depression defined as a categorical variables derived from the results of the Edinburgh Postnatal Depression Scale. The cut-off point of the validated Spanish version for a positive outcome is 11. Cases will be considered when women report positive outcome the 3 times of follow-up against women who reported zero, once or twice (non cases). Main exposures are level of income, education, and employment status (socioeconomic status measures), and area-based deprivation. Other covariates selected for the baseline and social support questionnaires will be included as possible confounders or effect modifiers. The sample characteristics will be describe through univariate and bivariate statistics. Multivariable logistic regression will be used for testing the association between main exposures and outcomes adjusted for the others covariates. Initially each main exposure will be modelled individually with the outcome, only age-adjusted. Secondly each exposure it will be adjusted by other covariates, then by covariates and other socioeconomic status exposures and the area-based deprivation. Finally the model will be fully adjusted with all exposures and covariates together. The statistical software STATA will be used. Other Potential limitations As in all the longitudinal studies there is the risk of loss during the follow–up. This is already considered in the calculation of the sample size. The self-reported questionnaires could lead to the common limitations of these types of tools: response bias, the restrictive nature of the scale-based questionnaires, understanding, lack of introspective ability etc. The social support questionnaire is a reduced version because this study wants to focus in the socioeconomic risk factors of postpartum depression. It was included because social support is considered also an important predictor of postpartum depression. More extensive version could be included in future studies. Also, further analysis that include structured interviews to measure the outcome could be performed. However the positive results of this questionnaires for finding significant associations it is validated by multiple previous studies (CITATION). Study organisation The principal applicant is the main coordinator of the study, has extensive experience in social epidemiology and is specialised in socioeconomic determinants on health. It is also a lecturer in statistic in for medical science and will be responsible of the data analysis. The co-applicant is a UCL member of the social epidemiology department and a visiting lecturer of the Basque Public University (UPV) in Spain. It will be responsible of the coordination and communication with the Spanish team. The local co-applicant was a member of the research group who developed the area-based deprivation index used on this study and a professor on social epidemiology in the UPV. It will coordinate the Spanish team who will conduct the field work. The research assistants will conduct the field work and the logistics and communications with the primary care centres. One research assistant will be recruited in each city. (d) Timetable using Gantt chart or similar diagram (e) Ethical issues All participants will be informed and will need to sign a written consent prior to any analysis of the data. All the data will be anonymous and treated confidentially following the current Spanish and UK laws of Protection of Data. Ethical approval will be submitted to the UCL and the UPV. I am still a bit confused with sample calculation: For example in the paper below, that is measuring social support and PPD as a binary outcome.Which effect should I focused in? If I calculate the sample size from it, would I alsoneed to use in my study the same questionnaire they are using in this paper and same follow up time? http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4390689/ ANNE here is the useful info that I found in the paper (copied and pasted direct from paper) à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Incidence of depression was calculated in women who were not depressed at baseline based on proportions of new cases at follow-up in that sample. 55 of the 386 without antenatal depression had depression at follow-up, indicating case incidence of 13.9%. table 1 unadjusted association between education/income and incidence of depression (ie new events). So suggests OR=0.49 (low versus high ie high > low OR=2) and even steeper for income But these are unadjusted so after adjusted the measure of effect would probably be attenuated ie smaller. If there is no better data, then you could use this, for examplelow educ vs high educsampsi0.174 0.093, p(0.9) but see if you would have power to look at low > middle education etc. For income as above using numbers from table 1 And for the sample calculation of area based deprivation and PPD, I could use papers of association between income inequality and PPD? OR What about this one? http://www.ncbi.nlm.nih.gov/pubmed/24392759 The undjusted results are: low-SES community 26.2% (104/397) had depression, compared with 14.8% (24/162) high-SES community If I do calculation in STATA sampsi 0.26 0.14, p(0.8) My sample size would be for each group N1= 190 N2= 190 But when I use my are based deprivation index I might use different percentiles to categorise lower and higher deprived areas (four at least) What would be the sample size in this case for each percentile? ANNE if you use quartiles for deprivation, then you would need to consider not just low > high, but as for education low > middle, then middle > high, and high > higher. If incidence is 26% in highest deprivation and14% in lowest, then if you think the association is linear, then you can estimate inicidence in intermediate groups e.g. 26, 22, 18, 14%. So you need to choose the sample size for these e.g. sampsi 0.26 0.22, p(0.9) etc. After all these sample size calculations, choose the largest. Then in your proposal just report that you based sample size on the sample size per group needed to find the smallest difference between SE groups. remember if your sample size calculation says 3200 per group, and you have 4 groups, then your sample size with be 32004. You will also need to include extra in the sample because there will be non-responders eg 40%. Also maybe 20% loss over the course of your follow up. For example, if number per group is 3200, and 4 groups possible, and 60% response and 20% loss during follow-up,then you will need (3200 x 4) / (0.6 x 0.2). You also asked if you need to use the same measures as the paper uses if you use if for sample size calculation. As long as you state thatyour measures are comparableit is okay. Q10 REFERENCES

Friday, January 17, 2020

The Positive Effects of Athletics and Education

Samantha Buehler English 112 Mrs. Schaefer 2/25/13 The Positive Effects of Athletics and Education Academic learning and Sport Education are actually the complementariness of each other. They are the two sides of the same coin, which go hand and hand with each other. If education and athletics make a full development of the over-all personality of a person possible, he or she gets the qualities of leadership, tolerance, sharing and team-spirit from sports.In the article â€Å"The Positive Effects of Athletics On Educations† by Matt Blackburn(71) states that athletics has shown the improve the work ethic, increase the self- esteem, and increase the academic performance and achievement of the student-athletes involved. But according to the article â€Å"Contrary to Popular Belief: Athletics, A Negative Effect on Education† by Jake Cartwright states, In this country, athletics are seen as a great stepping stones for students to develop character, learn valuable skills, and they further aid in the everyday education of students.However, too many people are naive as to the truth about what effects athletics truly have on a student’s education. But with that said, I agree with Matt Blackburn and see that there are many positive effects of athletics in education and believe he proves his opinion very well. As I go on how athletics and education are complimentary of each other, I will discuss how education and athletics go hand and hand, and the positive benefits of Athletics. The mental development, including the power of reasoningof course comes from the academics.It, therefore, becomes necessary that education should result in the mental, moral and physical development of a student, which comes from athletics because while he or she participates in a sport, he or she develops how to have good work ethic and self-esteem according to Blackburn(71). But no one can deny that unfortunately, the present day system of education has too much stress on m ental development for a student. In the article â€Å"In College Classroom, the Problem is High school Athletics,† by Steven Conn states, American higher education bears some measure of the esponsibility. There are number of reasons that high school sports follow the lead of college sports becoming more professionalized. Athletes are becoming more and more competitive because they want that scholarship to a college and because of that the athletes drive off of education and athletics. But f or an all-round development of a child to get to that point, the curriculum should include sports and games and health education at a young age. A balance amount of school time should be devoted to Sports and Education.Sports and Education need to be introduced with all eagerness, because mental and moral development is just not possible without physical development. We must remember that a strong and healthy student will be more eager to stay focus with school and educations, who will set goals and will also gain life skills and knowledge for their future according to J. D. Robinson (101), the student/athlete, will develop more scholarly in education with experience of athletics. Not only will the athlete be scholar in education but will also build great self-esteem that will carry with them into the class room because they will see that hard work pay off.According to Matt Blackburn, athletics does build the self-esteem of student-athletes by providing them with opportunities to set and achieve goals. As athletes accomplish these goals their self-esteem and self-confidence skyrocket, and many times this boost of self-confidence is carried over into endeavors, including academics. A healthy and strong body is not possible without sports. The development of body is very essential in life. All our physical enjoyments, and even mental enjoyments, depend upon our body. All our degrees and achievements will be of no use without a good healthy personality.Life is a struggl e and the person with a healthy and strong body alone can face it successfully. Besides promoting health and strength, sports develop many good qualities to the athlete and with a healthy athlete he or she will have a healthy life style. They strengthen the power of endurance and promote discipline. Young men and women are trained to face defeat with a smile and maintain composure even in victory. Games are the greatest and the healthiest means of refreshment and recreation. They fill one with joy, drive, endurance and energy, which help a person a lot in facing the actual odds of life without yielding to gloom.So sports are not only essential but also necessary for an all-round development of the personality. The famous saying, â€Å"The battle of Waterloo was won on the play-grounds of Eton,† correctly and relevantly sums up the importance of sports in education even though people will still have questions of how athletics and education go hand and hand. Those people who st ill have those questions just do not see the joy in an athlete. Having athletics and academics can certainly strengthen a person all around and will give them an advantage to life. References Blackburn, M. (2012). The Positive Effects of Athletics on Education. † In The Popken writer, (pp. 71-74). Boston: Houghton-Mifflin Co. , Cartwright, J. (2012). â€Å"Contrary to Popular Belief: Athletics, A Negative Effect on Education ( A Response to Matt Blackburn). † In The Popken writer, (pp. 103-105). Boston: Houghton-Mifflin Co. , CONN, S. (2012). In College Classrooms, the Problem Is High School Athletics. Education Digest, 78(4), 21-24. Robinson J. D. (2012). â€Å"A Point of View of Athletics and Education: A Response to Matt Blackburn. † In The Popken writer, (pp. 101-102). Boston: Houghton-Mifflin Co.

Thursday, January 9, 2020

The Great Gatsby Essay - 468 Words

The Great Gatsby The Characters in the book are static characters because everything that happens to them does not affect how they act on any permanent basis. Gatsby’s personality never changes from his smug, rich, party host for more than a hour or two. Tom and daisy Buchanan never stop fighting but, at the same time, never try to end their relationship because of it. Nick tries to become a big city man but never changes from his middle American farm boy ways. The Characters never change from their basic views and idiosyncrasies throughout the progress of the book. Gatsby’s personality never changes from his smug, rich, party host for more than a hour or two. the only time his attitude changes from this is when he sees Daisy†¦show more content†¦Gatsby’s pride falters when the time comes for his plan to reach his final part and he sees Daisy again. Gatsby’s cool confident attitude towards all never changed permanently even when he died. The Buchanans do not change their overall attitude even when Gatsby tried to end their marriage. Daisy knows that her husband is cheating on her but acts like it does not bother her. Tom reads scientific books trying to act sophisticated just like all the other rich guys. Together Tom and Daisy act as any rich couple would, even when Daisy hit Myrtle they acted as if it was not their fault. In the end of the book, Tom and Daisy have returned to their normal way of life. The attitude that the Buchanans have throughout the book never varies from the rich family lifestyle that they try to live. Nick Carraway tried to rid himself of his farm boy life by becoming a bond salesman and moving to New York but his views are what keep him becoming true city dweller. An obvious example of Nick’s views is his appall at the fact that Daisy does not care about her husband cheating on her. Another example was Gatsby’s parties that anyone who wanted to could go. In the end, Nick decides that the city life is not for him and leaves to go back home. Nick tried but never lost his farm boy views and eventually returns to his roots. The main characters in the book do not change from their original views and beliefs. Gatsby , Tom and Daisy Buchanan, andShow MoreRelated Great Gatsby1497 Words   |  6 PagesIn chapter 3 of The Great Gatsby Nick is invited to one of Gatsby’s extravagant parties. He arrives only to find he doesn’t know where Gatsby is, and then he runs into Jordan Baker. Together they set off to find Gatsby and they head to the library where they find â€Å"Owl Eyes†, a drunken man trying to get sober. After talking to â€Å"Owl Eyes† for awhile they head outside again where Nick unknowingly starts a conversation with Gatsby. After revealing himself, Gatsby tells Jordan that he would like to speakRead MoreThe Great Gatsby1168 Words   |  5 Pagesone must be born into it. Therefore in The Great Gatsby, by F-Scott Fitzgerald, Gatsby fails to join the old money club because he exhibits his wealth to society. Gatsby possessions provides an indicator that he purchases items with eye appeal and flashiness which Old money typically never buys in order to impress or show off to others. They prefer to buy small non-noticeable items that skilled eyes will only know the true value of the merchandise. Gatsby on the other hand purchased a huge houseRead MoreThe Great Gatsby2449 Words   |  10 PagesI glanced seaward – and distinguished nothing except a single green light Possibly F. Scott Fitzgeralds masterpiece, The Great Gatsby is not just a magnificent story, but a lesson of societys flaws during the roaring 1920s. Fitzgeralds story creates an atmosphere of superficiality, dissatisfaction and dishonesty by the description of each character. With the economical growth, and the immoral society of the 1920’s ultimately brought corruption to desire of the American Dream and the chanceRead MoreThe Great Gatsby806 Words   |  3 Pagesthey smashed up things and creatures and then retreated back into their money...and let other people clean up the mess they had made... (P. 179). During the 20s, many peoples American dream was to go out, party and be free, the roaring 20s. The Great Gatsby by F. Scott Fitzgerald is an explanation of how people acted. People went to parties, lived in luxurious homes, criticized each other, and wanted to achieve their dream by trying to live it. The Wilson marriage is a failure because its one-sidedRead MoreThe Grea t Gatsby647 Words   |  3 Pagesunderstand the book. Endings of books are usually there to bring the novel to a close and deliver a life lesson at the end. All of the concepts and themes are in the body of the book and are well presented depending on the author. In Fitzgerald’s The Great Gatsby, the American Dream was the theme that was presented, and according to the story it is unachievable and just an infant fantasy that America portrays. While reading the story, the characters’ views on how their interpretation of the American DreamRead MoreThe Great Gatsby607 Words   |  2 Pagesby the name of Jay Gatsby. Nick is the narrator who is sees a different side of Gatsby that sees him â€Å"great† aside from his wealth and corruption. Nick grew up in the Jazz age and it was replaced with the vitality, and favor of the artificial American dream. Gatsby’s life was full of winnings along with failures that followed him into death throughout the novel; never the less he achieves a form of â€Å"greatness† because of his morality in Nick’s perspective. In The Great Gatsby, Nick’s perspectiveRead MoreGreat Gatsby5612 Words   |  23 PagesThe Great Gatsby – Study Guide Chapter 1 1. Why is Nick Carraway made the narrator? The device of giving Nick the function of narrator lends psychic distance from the story. Nick is part of the action, yet he is not one of the principals. He shares some of the emotions and is in a position to interpret those of the others. However, the happens are not center on him. 2. What kind of relationship exists between Nick and the Buchanans? It is completely superficial. He speaks of themRead MoreThe Great Gatsby 565 Words   |  2 PagesIn the book The Great Gatsby, by F. Scott Fitzgerald, Daisy Buchanan is a perplexing character. She is charming and pretty, yet her personality is almost robotic. Daisy has no sincere emotions; she only knows social graces and self-preservation. A materialistic society makes Daisy a jaded person who lacks any real depth. Gatsby remembers Daisy as the pretty girl from North Dakota he fell in love with when he was in the military. He soon sees that she is different, although he denies it, even toRead MoreNarratology in The Great Gatsby1308 Words   |  6 PagesFitzgerald’s The Great Gatsby demonstrates what Marie-Laure Ryan, H. Porter Abbott and David Herman state about what narratology should be. These theorists emphasize the importance of conflict, human experience, gaps and consciousness, among many other elements, in order for a story to be considered a narrative. The Great Gatsby shows these elements throughout the book in an essential way. This makes the reader become intrigued and desperate to know what will happen next. The Great Gatsby is unpredictableRead MoreModernism In The Great Gatsby1728 Words   |  7 Pages Modernism in The Great Gatsby The Great Gatsby is a novel by American author F. Scott Fitzgerald that follows the story of Jay Gatsby in the Jazz Age of the United States. Although this novel tells a fictional tale, it also gives readers a window into the social and economic environment of America in the time period following World War I. For this reason, The Great Gatsby is considered one of the most important examples of Modernism in American literature. The Modernist themes in this novel come

Wednesday, January 1, 2020

Electric Bike Marketing Plan - 1280 Words

The Product - â€Å"SmartBike – Metro† The SmartBike Metro is a power-on-demand foldable electric bicycle that gives you the choice – pedal power or power on demand acceleration. The lightness and convenience of the SmartBike - Metro make it an ideal companion for urban commuting, where there’s scarce space and heavy traffic. It guarantees you arrive fresh on destination, and it provides you business-class performance in multi-ways, even as an indoor exercise bike! Stylish Outlook The SmartBike Metro has a fashionable, stylish outlook that fits well with the status-quo of the affluent professionals. When folded, the bike can be carried as a stylish briefcase, in a environmentally-friendly tote, or in an athletic backpack. The SmartrBike†¦show more content†¦Hence our high price will not significantly affect demand as long as we maintain the product’s image of high functionality. We recognize that consumers are more sensitive to price increases than decreases, so our high prices also provide us with price reduction room in the future should market trends change. Furthermore, our product’s bundled functions currently have a low substitution effect in the market, allowing for price skimming. Channel Members After distribution – matching the high prices – specialty stores Competition Currently our main competitions are other electric bicycles. Market analysis shows that our price is generally higher than competition. We employ the price skimming strategy because we are differentiated from our competitors on functionality and quality since few other electric bicycles has a display mode and none are integrated with stationary exercise bike functions. We will maintain our prices at introduction and will not engage in competitive pricing wars, unless similar functions enter the market in the future. Cost Our base model manufacturing cost per unit is about $500, as we intend to outsource parts manufacturing to China and the current market price for electric bicycles in China is about $400. Here we include freight charges. Our added features, the LED display technology integrated with the exercise bike system should range about $500 per unit (including patent royalties) as it is manufactured in North America andShow MoreRelatedZero Motorcycles : A Successful Entrepreneur1120 Words   |  5 Pagesmotorcycles. Zero Motorcycles is one of the leading sellers and manufacturers of electric motorcycles they are also the most well-known. The company’s founder is Neal Saiki who is a former NASA engineer and a successful entrepreneur. In 2006, Zero Motorcycles released its first prototype and now in 2014 has a well-established product line and has blown past all expectations of not only electric motorcycles but also electric vehicles as a whole. They offer four different models, three of which are streetRead MoreHarley Davidson s Strategic Global Marketing1507 Words   |  7 Pages Harley-Davidson Inc.-Motorcycle Division Case Study Michael Cocce Natalie Dolan MBA 6410 Strategic Global Marketing Curry College Harley-Davidson, Inc. was established in 1903 when William S. Harley and Arthur Davidson began producing the Harley-Davidson motorcycle in Milwaukee, Wisconsin. By the 1960’s, Harley-Davidson was one of the first motorcycle manufacturers and, as a result, they had a complete monopoly over the heavyweight motorcycleRead MoreE Bike Marketing Plan3132 Words   |  13 Pages* EXECUTIVE SUMMARY : This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA, in China. We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the earth from global warming and its ill effects. Unfortunately the automobile emissions are the second largest contributors for the green house gases. HondaRead MoreEssay on Marketing Mix1052 Words   |  5 Pagesrepair and maintenance. Customisation is another main feature of braaap’s products. Customers are able to choose any colour to their preferences and build customised bikes as long as the customisations would not affect the performance and safety of bikes. Braaap has special adult riders in mind to fulfil their needs and wants. The bike is our masterpiece, we are motorcyclists, but it’s the community we have created that sets us apart from the crowd. From our â€Å"Learn to Ride† program to our braaap raceRead MoreE Bike Marketing Plan3122 Words   |  13 Pages* EXECUTIVE SUMMARY : This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA, in China. We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the earth from global warming and its ill effects. Unfortunately the automobile emissions are the second largest contributors for the green house gases. Honda withRead MoreInternational Electric Bicycle Production Of Taiwan And Mainland China1606 Words   |  7 PagesProduct: After requesting quotations from some major electric bicycle producers in Taiwan and mainland China, we decided to cooperate with Motorlife Technology Co.,Ltd. Motorlife Technology Co.,Ltd specializes in manufacturing Electric Bikes, E-Bike Kits, E-Bike Parts, Lithium Battery with outstanding sale performance since 2012. With high capacity of production, experience dealing with European market (50% of company’s transaction were from Western Europe), the supplier is a reliable partner forRead MoreBusiness Plan For Future Electric5403 Words   |  22 PagesA. Executive Summary A1. Company Identification: Future Electric is small business with its corporate location in San Diego, California. Future Electric offers high-quality framing, motor, and electronic parts in the United States. Merchandise, along with â€Å"plans† will be sold through the online store (www.FEnow.com) This business plan outlines the sales and some design goals slated for the first year of operation along with the associated costs, identify the needed capital and the guiding systemRead MoreA Business Proposal For San Diego Essay1697 Words   |  7 Pagesmembers of the University still face traffic menace. The university however has 17,000 allotted spaces for parking. The university research building are not as close hence the need to walk or drive to a particular building. The university is putting up a plan to bring the San Diego Trolley to ease traffic in the local area. It is however, believed that this may not completely address the problem of traffic and transportation within the local area (Paulsen Smart, 2013). Market The predominant market segmentRead MoreMarketing Strategy : An Organization s Marketing Goals Into A Comprehensive Plan1008 Words   |  5 PagesA marketing strategy combines an organization’s marketing goals into a comprehensive plan. It is drawn from good market research on the right marketing mix to achieve maximum profits for the product or service as well as sustain the business. Of common use is the term â€Å"marketing mix.† It incorporates the four Ps of marketing. These are product, price, promotion and place. When dealing with a service in place of a good, the four are expanded to the seven Ps. The three additions are; people, physicalRead MoreMarketing Project : The Yamaha Motor Company For The Three Exclusive Innovations1423 Words   |  6 Pagesitems, advancement of visitor organizations and administration of recreation, recreational amenities and related services (Yamaha motor company, 2015). These three innovations are illustrated below. YZF-R1 Sport bike - The 2015 YZF-R1 features a completely new, lightweight and compact bike first ever for manufacturing motorcycle. It is for the first time that six-axis Inertial Measurement Unit (IMU) ever offered on a road-going motorcycle, it speaks to the beginning of another computerized period